Negys a'n MisJD Wetherspoon
JD Wetherspoon has already featured in the MAGA newsletter because of the company's use of bilingual signage and Cornish pub names, and we are featuring them again in this edition as they are running a special offer for St Piran's Day this year which will be promoted both in Cornish and English. The company's designers contacted MAGA for translations to go on the promotional posters and leaflets, which will be displayed in each of the Wetherspoon pubs in Cornwall, advertising the special offer of a pasty and a pint of Skinner's St Piran's Ale for £2.99. Georgina Bridges, Area Manager for JD Wetherspoon, explains the company's rationale behind using Cornish: "The idea for using Cornish came about over a period of time and through discussion with local Cornish people about how they would like to see the Cornish language used more within the Duchy. As a result of this Wetherspoons thought that it would be a fantastic idea to help teach the younger generation in particular some Cornish words by incorporating them into our pub signs. We then became very involved with local artists and sign writers to progress this idea and it has gone from there. It is very important to JD Wetherspoon that by doing this we have become more involved with the Cornish community and are helping to preserve Cornish heritage." MAGA would like to recognise JD Wetherspoon's contribution to business use of Cornish by naming it as "Negys a'n Mis" (Business of the Month) for February. The company's continued use of Cornish in its pub names, signs and promotional materials provides inspiration for other businesses who are interested in using Cornish, and proves that Cornish can be integrated into the core values of a business as well as being used for one off promotions. Yma JD Wetherspoon ow solempnya Gool Pyran yn Kernewek arta, ha rag henna MAGA a vynn aga henwel "Negys a'n Mis" rag mis Hwevrer. |
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